Portfolio - Business Website Design For Purity Fashion

Business Website Design For Purity Fashion

This project is a website design for tailoring and fashion design brand that provides custom tailoring and fashion design training.

Client

Purity Fashion

Role

Website Designer

Date

November, 2024

Website

N/A

Project Overview

This project is a website design concept for a bespoke tailoring and fashion design brand. The design focuses on quality, elegance, and functionality, tailored to reflect the brand’s dual expertise in custom tailoring and fashion design training, as well as offering a seamless shopping experience for ready-to-wear clothing.

Objectives

To create a visually appealing and user-friendly design that:

Highlights the craftsmanship and exclusivity of bespoke tailoring.
Attracts aspiring fashion designers through a dedicated training page.
Provides an intuitive shopping experience for ready-to-wear clothing.
Establishes a professional and luxurious brand identity.

Design Approach

Typography: For the headings, I selected Archivo, a modern and versatile sans-serif typeface. Its clean, geometric lines and professional aesthetic align perfectly with the brand’s image of elegance and sophistication and for readability.

Color Palette:

Deep Navy for professionalism and luxury.
Gold accents for a premium feel.
Cream and white for balance and readability.

Imagery: High-quality, lifestyle images showcasing tailored garments, training sessions, and ready-to-wear pieces.

Design Features

Homepage

Goal: Introduce the brand and its offerings with a bold and elegant hero section.

Key Elements:

White background for a clean and sophisticated look.
Primary color (Deep Navy) headlines for emphasis.
Accent color (Gold) buttons to draw attention to CTAs.
Sections highlighting custom tailoring, fashion design training, and ready-to-wear collections.

Custom Tailoring Page

Goal: Showcase the bespoke tailoring process and its benefits.

Key Elements:

Image-focused layout emphasizing craftsmanship and fabric quality.
Step-by-step process breakdown
Testimonials and client stories for credibility.

Fashion Design Training Page

Goal: Appeal to aspiring designers with structured training content.

Key Elements:

Information on course offering
Outline the process of joining to easily convert potential trainees.
Visual hierarchy with easy-to-navigate sections.
Highlighted CTA to “Become a Creative Fashion Designer”

About Us Page

Goal: Build trust by sharing the brand’s story, vision, and expertise.

Key Elements:

Expressed brand values and mission
Introduction of founder with professional image

Ready-to-Wear Page

Goal: Provide an intuitive shopping experience for pre-made clothing.

Key Elements:

Grid layout for product display with clear images and descriptions.
Listed categories for easy shopping
Testimonial from shoppers

Outcome

This design demonstrates how quality, functionality, and brand storytelling can merge to create an impactful digital presence. It reflects the attention to detail required in bespoke tailoring while catering to the needs of both clients and aspiring designers.

Clemence has truly captured the essence of our brand, balancing elegance and functionality perfectly. The attention to detail, from the typography to the color palette, reflected our commitment to quality and craftsmanship. The design exceeded our expectations and presented our offerings in a way that feels both professional and visually stunning.”

Anthony K.A

Founder, Purity Fashion

Related Projects

Each project reflects my commitment to helping clients achieve their unique goals, whether it’s a website or digital marketing services

Optimized and modern ecommerce website designed and developed for a perfume shop to enable their customers conveniently order products online anytime.

A landing page and about us page designed and developed for SpeedTechCare. A mobile device repair service that comes to repair at your doorstep.

Build a Website That Works for You!

Need a website that stands out and performs? Contact me for a free consultation. I design and develop tailored websites that not only showcase your brand but also turn visitors into customers.

Clemence K.