Meta Business Setup For Luxxbrowngirl

Setup Meta Business Portfolio for Luxxbrowngirl to enable the brand advertise effectively and grow effectively on Facebook and Instagram.

Client

Luxxbrowngirl

Role

Digital Marketer

Date

June, 2024

Project Overview

I worked with Luxx Brown Girl, a premium beauty and skincare brand, to set up and optimize their online presence on Facebook and Instagram. The goal was to seamlessly integrate their product catalog, streamline advertising efforts, and create a convenient shopping experience for their customers on social media.

Services Provided

Facebook Catalog Setup

  • Organized and uploaded the brand’s product catalog with accurate descriptions, pricing, and images.
  • Ensured seamless integration with the website for automatic product updates.

Facebook Pixel Integration

  • Implemented Facebook Pixel on their website to track customer interactions and gather valuable data for retargeting campaigns.
  • Configured events (e.g., Add to Cart, Purchase) to optimize ad performance.

Instagram and Facebook Shop Setup

  • Enabled the Instagram Shopping feature, allowing customers to purchase directly from product tags in posts, stories, and the shop tab.
  • Configured the Facebook Shop, ensuring an optimized product display.

Results Achieved

  • Enhanced customer shopping experience by making products easily discoverable and shoppable directly on Facebook and Instagram.
  • Enabled the brand to track customer behavior and use data for better-targeted advertising using Facebook Pixel.
  • Set the foundation for improved sales conversions through retargeting and dynamic ads.

I sent a full year going back and worth with Fb reps and this man fixed it in less than 30 mins đŸ˜¯ Amazing work and communicated all throughout the process

Neila

Owner, Luxxbrowngirl

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