I worked with Luxx Brown Girl, a premium beauty and skincare brand, to set up and optimize their online presence on Facebook and Instagram. The goal was to seamlessly integrate their product catalog, streamline advertising efforts, and create a convenient shopping experience for their customers on social media.
Services Provided
Facebook Catalog Setup
Organized and uploaded the brand’s product catalog with accurate descriptions, pricing, and images.
Ensured seamless integration with the website for automatic product updates.
Facebook Pixel Integration
Implemented Facebook Pixel on their website to track customer interactions and gather valuable data for retargeting campaigns.
Configured events (e.g., Add to Cart, Purchase) to optimize ad performance.
Instagram and Facebook Shop Setup
Enabled the Instagram Shopping feature, allowing customers to purchase directly from product tags in posts, stories, and the shop tab.
Configured the Facebook Shop, ensuring an optimized product display.
Results Achieved
Enhanced customer shopping experience by making products easily discoverable and shoppable directly on Facebook and Instagram.
Enabled the brand to track customer behavior and use data for better-targeted advertising using Facebook Pixel.
Set the foundation for improved sales conversions through retargeting and dynamic ads.
I sent a full year going back and worth with Fb reps and this man fixed it in less than 30 mins đŸ˜¯ Amazing work and communicated all throughout the process
Neila
Owner, Luxxbrowngirl
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