CLEMENCE KOTOKU
META ADS STRATEGIST
━━ THE META BUSINESS PORTFOLIO GUIDE

The Meta ads setup nobody walks you through.

13 modules. Every screenshot. Every troubleshooting fix. Walkthrough videos linked inside. Built for business owners setting up Meta ads from zero, without breaking their account in the process.

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Written by Clemence Kotoku, Meta Ads Strategist
Meta Business Portfolio Setup Guide ebook cover
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You opened Meta Business Suite, saw 47 buttons, and closed the tab. Or worse, you launched your first ad and woke up to a "Your ad account has been disabled" email.

You're not the problem. The platform was built for people who already know it. Which is no help when you're starting from zero, or when you're three modules deep and your Pixel still won't fire.

This is the guide that fills the gap.

━━ WHAT YOU GET

A 13-module ebook
built like a workshop.

Every section walks you through the exact steps with screenshots. Where it helps, a video link takes you straight to a walkthrough you can follow along with. The same setup process I use with paying clients, written down in plain language.

13
Detailed modules
Organised in four parts
▶
Video walkthroughs
Embedded inside the PDF
⚙
Troubleshooting
For the errors beginners hit
∞
Lifetime access
Including future updates
━━ A LOOK INSIDE

Built to actually be used, not just downloaded.

Every page is laid out so you can follow along with one hand on the trackpad. Screenshots, callouts, video links right where you need them.

Sample interior page from the Meta Business Portfolio Setup Guide
Sample 01 Module openers, set up like a workshop
Sample step-by-step walkthrough page
Sample 02 Step-by-step screenshots with callouts
Sample troubleshooting page
Sample 03 Troubleshooting for the errors beginners hit
Sample Module 13 ad account safety page
Sample 04 Module 13: keeping your ad account safe
━━ THE FULL BREAKDOWN

Inside the 13 modules.

Organised into four parts so you build foundations first, then layer on the technical setup, commerce, and safety.

01
PART ONE
Foundations
Module 1 Introduction
What Meta Business Portfolio is, why every business needs one, and what you'll have set up by the end.
Module 2 Creating the Business Portfolio ▶ Video
Setting up your portfolio, dashboard overview, and the alternate creation method when the main one fails.
Module 3 Adding & claiming your Facebook Page ▶ Video
New page vs claiming an existing one, plus what to do when the page is already claimed by someone else.
Module 4 Connecting Instagram Business Account ▶ Video
Two methods, plus fixes for the most common connection errors.
02
PART TWO
Technical setup
Module 5 Domain verification ▶ Video
DNS, HTML meta tag, and file upload methods, plus what to do when verification won't confirm.
Module 6 Setting up the ad account ▶ Video
Naming, time zone, currency (the one you can't change later), and adding a payment method.
Module 7 Managing users & permissions
Admin vs Employee roles explained properly, plus how to add agencies and team members at the right level.
Module 8 Installing the Meta Pixel ▶ Video
Manual code, WordPress, Shopify, Wix, and verifying with Pixel Helper.
Module 9 Conversions API basic setup ▶ Video
Official Meta plugin, PixelYourSite, Shopify integration, plus event deduplication so your data isn't doubled.
03
PART THREE
Commerce and growth
Module 10 Setting up a product catalog ▶ Video
Manual entry, data feeds, platform sync, and what to do when your catalog gets rejected.
Module 11 Connecting WhatsApp Business
Adding and verifying your number, plus an intro to click-to-WhatsApp ad use cases.
Module 12 Final checklist & next steps
Your complete setup checklist, what to do next, and a glossary of every Meta term used.
04
PART FOUR  ·  BONUS
Staying safe
Module 13 How to keep your ad account safe
Six detailed restriction reasons, each with a clear fix: unrealistic outcomes, unacceptable business practices, health and wellness violations, discriminatory practices, special ad categories, and broken landing pages. Plus a bonus section on general safety habits.
━━ THIS IS FOR YOU IF...

You see yourself here.

  • ✓  Starting from scratch and Meta Business Suite feels overwhelming
  • ✓  Got stuck on Pixel, CAPI, or domain verification
  • ✓  Had an ad account restricted and want a clean restart
  • ✓  Run a coaching practice or agency and want a guide to send clients
  • ✓  Learn faster from screenshots and short videos than dense Meta docs
━━ THIS IS NOT FOR YOU IF...

Skip it if...

  • ✗  You want a course on running ads or scaling campaigns
  • ✗  You already have Pixel, CAPI, and domain verification fully working
  • ✗  You'd rather hire someone to set it up for you (message me directly for that)
━━ WHO'S BEHIND THIS

Hi, I'm Clemence Kotoku.

I'm a Digital Marketer & Website Designer. I've spent years setting up Meta Business Portfolios for clients across industries.

I noticed I was answering the same setup questions on every onboarding call, so I wrote them all down. This ebook is the result. If you've ever taken one of my workshops, this is the written companion you'll keep coming back to.

━━ GET THE GUIDE

Stop Googling at midnight.

Save 50% · Limited time
₵399
₵199
One-time payment · Lifetime access
✓  13-module PDF ebook
✓  Embedded video walkthrough links
✓  Step-by-step screenshots throughout
✓  Bonus Module 13 on account safety
✓  Free updates when Meta's interface changes
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Delivered to your email immediately after checkout
━━ FAQ

Common questions.

Is this a course or an ebook?
It's an ebook with screenshots throughout, plus links to video walkthroughs for the modules where seeing the steps in motion helps. You read at your own pace and watch the videos when you need them.
Do I need any technical skills?
No. The guide is written for complete beginners. If you can use Gmail and edit a Word document, you can follow this.
Will this work for my business?
Yes, if you have a website or product to advertise. The setup is the same whether you're selling physical products, digital products, services, or running a local business.
How do I receive the ebook?
Right after checkout, you get an email with the PDF download link. Video walkthroughs are linked inside the PDF, so everything is in one place.
Will the videos and content be updated?
Yes. Meta's interface changes regularly. When something major shifts, the ebook gets updated and you get the new version at no extra cost.
Does this cover running ads?
No. This is the setup guide that comes before you run ads. Once your portfolio is properly built, you're ready for any ads training, including mine.

Set it up right
the first time.

13 modules. Every screenshot. Every fix. The setup done right, the first time.

Get the guide →
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