Introduction
As a business owner, safeguarding your social media assets is just as important as protecting any other critical aspect of your business. Unfortunately, many entrepreneurs unknowingly make the mistake of relinquishing control over these vital accounts, leaving themselves vulnerable to serious complications down the line.
Let me explain what I mean.
The Common Mistake
It’s not uncommon for business owners to hand over full control of their social media accounts to a social media manager or digital marketing professional. While trusting your team is important, putting all your eggs in one basket can lead to trouble.
Imagine this scenario:
You’ve got your Facebook page, Instagram account, ad accounts, and Facebook Pixel—all tied to a single Business Manager account. You have access to your Facebook and Instagram accounts, but you’re not an admin on the Business Manager.
Here’s the catch: the Business Manager holds the highest level of access. If the person managing your accounts leaves, becomes unreachable, or even deletes their own account, you could lose access to critical tools needed to run your business effectively.
And guess what? This isn’t just a hypothetical situation—it happens more often than you might think.
The Consequences of Losing Control
When you don’t have full access to your social media assets, it creates several problems:
- Inability to make changes: You can’t manage ad campaigns, update the pixel, or link new assets without admin access.
- Lost data: Valuable data stored in your ad account or pixel could become inaccessible, affecting your advertising performance.
- Costly recovery: Regaining control of your accounts can take weeks of back-and-forth communication with Facebook or Instagram’s support team—and there’s no guarantee of success.
How to Protect Your Social Media Assets
To avoid these headaches, follow these tips:
- Always Be the Admin:
Ensure that you, as the business owner, have the highest level of access to your Business Manager account. Even if you delegate tasks to others, maintain ownership of the admin role. - Grant Roles Strategically:
Assign appropriate roles to your team members or agencies, such as “Editor” or “Advertiser.” This ensures they have the tools they need without compromising your control. - Regularly Review Access:
Periodically audit who has access to your accounts and revoke permissions for inactive users or former employees. - Be Proactive:
Don’t wait for something to go wrong before taking action. Setting up proper controls today can save you from costly mistakes later.
Final Thoughts
Your social media accounts are an extension of your brand and a crucial part of your business operations. Treat them with the same level of care and attention as you would your finances or intellectual property.
By ensuring you have the highest level of access to all your social media assets, you’ll avoid unnecessary complications and maintain control over your online presence.
Like this post? Share it with someone who could benefit from these tips. Don’t wait—secure your social media assets today!
