Digital Marketing & Growth
Getting attention is easy. Turning it into business is the real work.
I help businesses use digital marketing to reach the right people, bring qualified traffic to their digital experiences and understand what happens after the click. From paid advertising to analytics and conversion tracking, I focus on connecting marketing activity to real business outcomes.
Traffic Isn’t the Whole Story
More clicks don’t automatically mean more customers.
A business can spend money on advertising and still struggle to understand why the results aren’t there.
Maybe the targeting is wrong.
Maybe the offer isn’t clear.
Maybe the landing page isn’t converting.
Maybe the tracking is broken.
Or maybe nobody actually knows which part of the system is responsible for the result.
That’s why I look beyond the ad itself.
Traffic
→
Experience
→
Conversion
→
Data
Every part needs to work together.
The Service
The pieces that turn attention into measurable growth.
Meta Ads
Facebook and Instagram advertising designed around your business goals, audience and offer.
Includes
Campaign Strategy
Campaign Setup
Audience Research
Ad Set Structure
Creative Direction
Campaign Management
Optimization
Google Ads
Reach people who are actively searching for products, services or solutions like yours.
Includes
Campaign Strategy
Keyword Research
Search Campaigns
Ad Setup
Conversion Tracking
Performance Optimization
Analytics & Measurement
Understand where your visitors come from, what they do and which actions actually matter.
Includes
Google Analytics 4
Event Tracking
Conversion Tracking
Traffic Analysis
Funnel Measurement
Performance Reporting
Meta Pixel & Conversion API
Build a more reliable connection between your website and Meta’s advertising systems.
Includes
Pixel Setup
Event Configuration
Conversion API
Event Matching
Diagnostics
Troubleshooting
Conversion Optimization
Getting traffic is only useful if the experience gives people a reason to act. I look for the opportunities to improve performance.
Includes
Landing Pages
Messaging
User Journeys
Conversion Points
Calls to Action
Reach. Measure. Grow.
How I Think About Growth
I don’t start with the ad platform.
Before deciding what campaign to launch, I want to understand what we’re actually trying to achieve.
What are you selling?
Who is it for?
Why should they choose you?
Where are they currently finding you?
What happens after they click?
And most importantly: what counts as a successful customer action?
Those answers determine the marketing strategy.
The Bigger Picture
Marketing works better when the pieces are connected.
01
Attention
Get the right people to notice the business.
Meta
Content
Other Digital Channels
02
Traffic
Give interested people somewhere relevant to go.
Website
Landing Page
Product Page
Booking Page
03
Experience
Help visitors understand the offer and decide what to do next.
Messaging
UX
Trust
Offer
Conversion
04
Conversion
Turn interest into a meaningful business action.
Purchase
Lead
Booking
Enquiry
Sign-up
05
Measurement
Understand what happened and use the data to improve the system.
Analytics
Tracking
Reporting
Attribution
The ad is only one part of the journey.
Meta Advertising
Reach the people most likely to care.
I help businesses plan and manage advertising campaigns across Facebook and Instagram with a focus on the audience, offer, creative and conversion journey.
Campaign Structure
Building a campaign structure that makes sense for the objective and budget.
Audience
Testing broad, interest-based and other appropriate audience strategies.
Creative
Understanding which messages, formats and angles are likely to resonate with the audience.
Landing Experience
Making sure the destination matches what the ad promised.
Optimization
Using campaign data to identify what should be adjusted, tested or scaled.
Measurement
Making sure the important actions are being tracked.
Data & Attribution
If you can’t measure the important action, you’re guessing.
Advertising platforms can tell you a lot about what happened inside their systems.
But businesses also need to understand what happens on their own websites and platforms. I help connect those pieces.
The goal isn’t to collect more data. It’s to collect useful data.
Meta Pixel
Website events and browser-side tracking.
Conversion API
Server-side event sharing with Meta where appropriate.
Google Analytics 4
Understanding website traffic and user behaviour.
Conversion Tracking
Connecting marketing activity to meaningful actions.
Event Measurement
Defining and measuring the actions that matter to the business.
From Click to Customer
Getting someone to your website is only the beginning.
If an ad gets someone to click but the landing page doesn’t communicate the value clearly, the campaign can struggle even when the targeting is good. That’s why I look at the full journey.
The Message
Does the page deliver what the ad promised?
The Offer
Is the value clear?
The Experience
Can people find what they need quickly?
The Trust
Does the business give visitors enough confidence?
The Action
Is it obvious what they should do next?
Learn → Test → Improve
The first campaign isn’t supposed to teach you everything.
Test. Learn. Improve.
Digital marketing works through iteration.
Launch. Measure. Learn. Test. Improve.
The data from one period should help inform the next decision.
Optimization areas
Creative Performance
Audience Performance
Cost Per Result
Conversion Rate
Landing Page Performance
Funnel Drop-off
Return on Ad Spend
The goal isn’t to chase numbers. It’s to understand what the numbers are telling you.
Proof of Work
Some of the marketing and tracking work I’ve done.
Paid Advertising • Campaign Strategy • Optimization
Meta Ads Management
Helping businesses structure and manage Meta advertising campaigns around specific business objectives.
Meta Pixel • CAPI • GA4 • Conversion Tracking
Tracking & Analytics
Setting up and troubleshooting the systems businesses rely on to understand their advertising and website performance.
Strategy • Advertising • Conversion
Digital Growth
Connecting advertising, landing pages and measurement into a more complete customer acquisition system.
The Stack
Working across the tools businesses already use.
The specific tools depend on the project. I choose the setup based on what the business needs rather than forcing every project into the same stack.
Advertising
Meta Ads
Google Ads
TikTok Ads
Tracking & Analytics
Google Analytics
Google Tag Manager
Website Platforms
WordPress
Shopify
Webflow
Is This a Fit?
This works best when you’re ready to measure and improve.
01
A business that needs customers
You have a product or service worth promoting and need a structured way to reach potential customers.
02
A business already running ads
You’re spending on advertising but want better structure, optimization or visibility into performance.
03
A business with broken tracking
Your ads are running, but your conversion data doesn’t look reliable.
04
A business with a website that isn’t converting
You’re getting traffic but aren’t seeing enough enquiries, purchases or bookings.
05
A business ready to scale
You’ve found something that works and want to build a more repeatable acquisition system.
How We Work
A clear path from problem to optimization.
01
Understand
We look at the business, offer, audience, existing channels and goals.
02
Audit
I review the current advertising, website experience and tracking setup where relevant.
03
Plan
We define the campaign, measurement approach and priorities.
04
Launch
The campaigns, tracking and supporting digital experience are implemented.
05
Measure
We collect meaningful data and look at what is actually happening.
06
Improve
We use what we learn to make the next iteration better.
Questions
Before we start.
Yes. I can help with campaign strategy, setup, management, optimization and troubleshooting depending on the project.
Ready to Grow?
Let’s make your digital marketing work as a system.
Tell me what you’re selling, where you’re currently getting customers and what’s not working. I’ll help you identify where the biggest opportunity is.