Selected Work
Things I’ve built for businesses, brands and the web.
A collection of websites, digital experiences, marketing projects and products I’ve worked on. Every project starts with a different problem. My job is to understand it, find the right approach and turn the idea into something that works.
Featured Projects
A closer look at some of my work.
Rather than simply showing screenshots, I like to show the thinking behind the work: what needed to be solved, what I built and how the final experience came together.
Project 01
Website Design • Content Strategy • UX/UI
A website for bespoke tailoring, fashion training and ready-to-wear.
Purity Fashion offers custom tailoring, trains aspiring fashion designers and sells ready-to-wear clothing. I designed a website that presents all three with elegance and clarity: craftsmanship up front, a clear path for trainees and an easy way to browse the collection.
Website Design
Content Strategy
UX/UI Design
Brand Presentation
Responsive Design
Page Structure
Project 02
Ecommerce • Design • Development
An ecommerce store built around finding and buying the right fragrance.
Novajosh, an online perfume shop, needed a clean, modern store that would lift its digital presence and make shopping effortless. I designed and developed it, with product filtering and search, a secure cart and checkout, and fast pages despite a large catalogue.
Ecommerce Design
Ecommerce Development
Filtering & Search
Cart & Checkout
Responsive Design
SEO
Project 03
Meta Ads • Strategy • Scaling
From 12x to 29x return on ad spend for a US tile retailer.
I took over Meta advertising for Mineral Tiles and rebuilt how the budget was spent. Since March 2025 the ads have returned 28.8x, driving $1.56M in revenue from $54K in spend, with each purchase costing 39% less than before.
Meta Ads
Account Restructure
Prospecting
Creative Testing
Scaling
Seasonal Campaigns
Project 04
Meta Business • Pixel • Shops
A Meta Business setup built to sell on Facebook and Instagram.
Luxx Brown Girl, a women’s fashion brand, couldn’t get Meta’s business tools working. I set up the product catalogue, installed and configured the Meta Pixel, and launched the Facebook and Instagram Shops so customers can buy straight from social media.
Meta Business Portfolio
Product Catalogue
Meta Pixel
Event Tracking
Facebook Shop
Instagram Shopping
Beyond the Website
Some projects aren’t about building a website.
I’ve also worked with businesses to solve digital marketing and technical problems that sit behind the scenes. From paid advertising and conversion tracking to Meta Business issues, the work is often about finding the problem and getting the digital infrastructure working properly.
Meta Ads & Tracking
Making advertising more measurable.
I help businesses set up and troubleshoot the systems that connect advertising activity to actual business results.
Meta Ads
Meta Pixel
Conversion API
Google Analytics
Conversion Tracking
Meta Business
Ad Account Troubleshooting
Products & Systems
I’m also building beyond client work.
Some of my most interesting projects start with a problem I want to solve myself. These projects have led me into SaaS, AI, automation, business systems and other digital products.
Incep Digital
Digital Agency
A digital agency focused on helping businesses build their online presence through websites, ecommerce, digital marketing and technology.
Incep Platform
Digital Business Platform
A platform I built to help businesses create and manage their digital presence through websites, ecommerce, content management and AI-powered tools.
Other Experiments
Apps • AI • SaaS • Tools
A collection of smaller products, experiments and ideas I’ve explored while learning new technologies and looking for better ways to solve digital problems.
The Process
Good work starts before the design.
I don’t start by opening a design tool. First, I try to understand the problem.
01
Understand
What is the business trying to achieve? Who is the audience? What isn’t working today?
02
Plan
I define the structure, content, user journey and technical requirements before getting too deep into the execution.
03
Design
I turn the strategy into an interface that is clear, useful and aligned with the brand.
04
Build
The design becomes a real, responsive product that works across devices and integrates with the tools the business needs.
05
Refine
After launch, I look for opportunities to improve the experience, performance and results.
What I Bring to a Project
Different skills. One connected approach.
Website Design
Creating interfaces and digital experiences that are visually strong and easy to use.
Development
Turning designs into responsive, functional websites and digital products.
Ecommerce
Building online stores around product discovery, customer experience and conversion.
Digital Marketing
Helping businesses reach potential customers through paid advertising and digital channels.
Analytics & Tracking
Connecting websites, advertising platforms and analytics so businesses can understand what’s happening.
Product Development
Turning ideas into functional digital products, platforms and tools.
Have a Project?
Have an idea, problem or project you’re trying to figure out?
Tell me what you’re working on, what you’re trying to achieve and where you’re stuck.
It doesn’t need to be perfectly defined. We can figure out the right approach from there.
Ready When You Are
Let’s build something that works.
Websites, digital experiences, marketing systems and products.