Case Study • Project 02
Novajosh: an ecommerce website for a perfume shop.
A sleek, modern online store designed and developed so Novajosh’s customers can browse a wide collection of fragrances and order them any time, any day.
Design
Development
SEO
Content

Project Overview
A shop that feels as good as the fragrances.
Novajosh is an online perfume shop with a diverse collection of fragrances. They needed a clean, modern and user-friendly website to lift the brand’s digital presence and give customers an effortless way to shop.
I designed and developed the full store, from product browsing to checkout.
Key Features
Built around finding and buying the right fragrance.
01
Responsive design
Works seamlessly across desktop, tablet and mobile.
02
Filtering & search
Product filters and search help shoppers find their preferred perfumes quickly.
03
Cart & checkout
A secure cart with multiple payment gateways for smooth transactions.
04
User-friendly interface
An intuitive, visually appealing layout that makes the shopping journey easy.
05
SEO optimisation
Site speed and search visibility tuned to bring in organic traffic.

The Shopping Journey
From browsing to checkout.
Hover a page to scroll it ↓

Shop
The full collection with filtering and search.

Product
Clear images, details and a direct path to the cart.

Cart
A simple review of what’s being bought.

Checkout
Secure checkout with multiple payment options.
The Challenge
Lots of product images, without a slow store.
A perfume shop lives on its product photography, and a large catalogue means a lot of images. The main challenge was keeping load times fast despite that volume.
I addressed it by optimising every image and lazy-loading them, so pages stay quick while still looking rich.
Outcome
A store ready to grow with the business.
A newly launched website with the tools and functionality to help Novajosh:
Establish a strong online presence in a competitive perfume market
Attract and engage customers with a sleek, user-friendly interface
Drive conversions through an intuitive shopping experience
Scale effortlessly as the business grows
Make a professional, trustworthy first impression
“
He truly understood our vision and translated it into a beautiful, functional ecommerce platform that exceeded our expectations.
Joshua
Owner, Novajosh

Next Project
Mineral Tiles: from 12x to 29x return on ad spend.
Your Project
Want a store that’s easy to buy from?
I design and develop ecommerce websites around product discovery, a smooth checkout and a brand people trust.
