From My Desk
Things I’m learning, building and thinking about.
I share what I’m learning from building websites, developing products, working with businesses, experimenting with AI and figuring out what actually works online. No guru stuff. Just things I’m learning, testing and thinking about.
Latest
What’s on my mind lately.
A mix of articles, videos, experiments and observations from the things I’m working on.
Websites • Marketing
Your website is useless. Let me explain why.
A website doesn’t make sales simply because it exists. Here’s what actually needs to happen before your website can contribute to growth.
Web Design • Conversion
What makes a high-converting website?
Good design isn’t just about making a website look impressive. It’s about helping the right person understand what you offer and what they should do next.
AI • Productivity
5 AI tools I’m actually using in my workflow
There are thousands of AI tools available. These are some of the ones that have actually found a place in my day-to-day workflow.
Building • Product
What building products has taught me about websites
Working on my own products has changed the way I think about designing and developing websites for other people.
Product • Building
What I learned from building Incep Platform
Building a platform is very different from building a website. These are some of the lessons that have changed how I approach digital products.
AI • Business
The problem with trying every new AI tool
New AI tools appear every day. But using more tools doesn’t necessarily mean doing better work.
Watch
I also talk about this stuff.
Some ideas are easier to explain on camera.
I’m sharing short-form videos about websites, marketing, AI, business, building products and the lessons I pick up along the way.
Featured video
Stop Typing: This Free AI Dictation App Types for You
Content themes
Website Tips
Marketing Lessons
AI Experiments
Building in Public
Business Lessons
Freelancing
I’m increasingly sharing the process behind my work. Not just the finished screenshots.
The decisions.
The problems.
The iterations.
The mistakes.
The things that surprised me.
And the lessons that come out of actually building something.
Stay in the Loop
Occasionally, I have more to say.
Get occasional notes about things I’m building, interesting tools I’m testing, lessons from client work and ideas about digital business.
No daily emails. No inbox spam. Just useful things when I have something worth sharing.
A Little Context
I’m not here to pretend I have everything figured out.
I’m still learning.
I’m still experimenting.
I’m still getting things wrong.
And that’s exactly why I like sharing what I’m doing.
Most of what I talk about comes from actually building something, working with a business, testing an idea or trying to solve a problem.
So these aren’t supposed to be universal rules. They’re observations from the work.
Take what helps. Question what doesn’t.
Questions
About the content.
Mostly content around websites, digital marketing, AI, technology, business, freelancing and building digital products.
Keep Exploring
There’s always something new to build.
Follow along as I build products, work with businesses, experiment with technology and figure things out along the way.