All Articles
Everything I’ve written, in one place.
Notes on websites, digital marketing, AI and building products. Lessons from client work, experiments that worked and a few that didn’t, written down while they’re still fresh.
Web Design • Conversion
What makes a high-converting website?
Good design isn’t just about making a website look impressive. It’s about helping the right person understand what you offer and what they should do next.
Product • Building
What I learned from building Incep Platform
Building a platform is very different from building a website. These are some of the lessons that have changed how I approach digital products.
Digital Marketing
Why Retargeting Works: A Powerful Strategy for E-Commerce Brands
Retargeting, also known as remarketing, is an essential strategy for e-commerce brands aiming to maximize conversions and improve cost efficiency. But what exactly is retargeting, and why is it so effective?
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Keep Exploring
There’s always something new to build.
Follow along as I build products, work with businesses, experiment with technology and figure things out along the way.