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Everything I’ve written, in one place.
Notes on websites, digital marketing, AI and building products. Lessons from client work, experiments that worked and a few that didn’t, written down while they’re still fresh.
Online Security
Protect Yourself from Fake Facebook and Instagram Restriction Messages
If you use Facebook or Instagram to advertise or promote your business, beware of fake restriction and suspension messages designed to scam you or compromise your account. These scams are becoming more common, and knowing how to identify and handle them is essential to keeping your accounts secure. Here’s how to protect yourself:
Social Media
Avoid Apple’s Service Fee When Boosting Instagram Posts on iPhone
If you’re boosting Instagram posts directly from your iPhone, here’s some important news: Apple now charges a service fee when you boost posts using the Instagram app. While this isn’t entirely new, many people are unaware of it. If you haven’t encountered this yet, chances are you will soon. Here’s what you need to know, why it’s a problem, and how to avoid paying this extra fee
Digital Marketing
Why Retargeting Works: A Powerful Strategy for E-Commerce Brands
Retargeting, also known as remarketing, is an essential strategy for e-commerce brands aiming to maximize conversions and improve cost efficiency. But what exactly is retargeting, and why is it so effective?
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