All Articles
Everything I’ve written, in one place.
Notes on websites, digital marketing, AI and building products. Lessons from client work, experiments that worked and a few that didn’t, written down while they’re still fresh.

Websites • Marketing
Your website is useless. Let me explain why.
A website doesn’t make sales simply because it exists. Here’s what actually needs to happen before your website can contribute to growth.

Web Design • Conversion
What makes a high-converting website?
Good design isn’t just about making a website look impressive. It’s about helping the right person understand what you offer and what they should do next.

AI • Productivity
5 AI tools I’m actually using in my workflow
There are thousands of AI tools available. These are some of the ones that have actually found a place in my day-to-day workflow.

Building • Product
What building products has taught me about websites
Working on my own products has changed the way I think about designing and developing websites for other people.

Product • Building
What I learned from building Incep Platform
Building a platform is very different from building a website. These are some of the lessons that have changed how I approach digital products.

AI • Business
The problem with trying every new AI tool
New AI tools appear every day. But using more tools doesn’t necessarily mean doing better work.

Web Design
Best Premium (Free) Component Library: Relume Figma Kit
If you’re a web designer looking to speed up your workflow while maintaining creativity and precision, the Relume Figma Component Kit is a game-changer. This used to be $99 but later free. Designed specifically for designers who work with Webflow or any other design platforms, this comprehensive library empowers you to craft beautiful, functional websites and ui faster than ever before

Web Design
Struggling With Font Scale? No More With Type Scale Tool
Typography plays a crucial role in design, impacting readability, user experience, and overall aesthetics. But if you’ve ever struggled to create a consistent font scale, you’re not alone. Enter Type Scale – a powerful yet simple tool designed to help designers and developers create harmonious font scales effortlessly.

Online Security
Protect Yourself from Fake Facebook and Instagram Restriction Messages
If you use Facebook or Instagram to advertise or promote your business, beware of fake restriction and suspension messages designed to scam you or compromise your account. These scams are becoming more common, and knowing how to identify and handle them is essential to keeping your accounts secure. Here’s how to protect yourself:

Social Media
Avoid Apple’s Service Fee When Boosting Instagram Posts on iPhone
If you’re boosting Instagram posts directly from your iPhone, here’s some important news: Apple now charges a service fee when you boost posts using the Instagram app. While this isn’t entirely new, many people are unaware of it. If you haven’t encountered this yet, chances are you will soon. Here’s what you need to know, why it’s a problem, and how to avoid paying this extra fee

Online Security
Don’t Lose Control Over Your Social Media Assets: A Guide for Business Owners
As a business owner, safeguarding your social media assets is just as important as protecting any other critical aspect of your business. Unfortunately, many entrepreneurs unknowingly make the mistake of relinquishing control over these vital accounts, leaving themselves vulnerable to serious complications down the line.

Digital Marketing
Why Retargeting Works: A Powerful Strategy for E-Commerce Brands
Retargeting, also known as remarketing, is an essential strategy for e-commerce brands aiming to maximize conversions and improve cost efficiency. But what exactly is retargeting, and why is it so effective?
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