Case Study • Project 04
Luxx Brown Girl: a Meta Business setup built to sell on Facebook and Instagram.
I set up the brand’s Meta Business Portfolio end to end (product catalogue, Meta Pixel and Facebook and Instagram Shops) so it could advertise properly and let customers shop straight from social media.
Meta Business
Meta Pixel
Catalogue
Meta Shops
Events Manager · Luxx Brown Girl Meta Pixel
Project Overview
The products were ready. Meta wasn’t.
Luxx Brown Girl is a women’s fashion brand selling dresses and outfits online. It wanted to advertise and sell on Facebook and Instagram, but the business side of Meta wasn’t working for them.
The goal was to connect their product catalogue, make their advertising measurable and give customers a convenient way to shop without leaving social media.
Services Provided
Three pieces that make selling on Meta work.
01 · Catalogue
Facebook catalogue
Organised and uploaded the product catalogue with accurate descriptions, pricing and images, connected to the website so products update automatically.
02 · Tracking
Meta Pixel
Installed the Pixel on the website and configured events such as Add to Cart and Purchase, so ads could be optimised and customers retargeted.
03 · Shops
Facebook & Instagram Shops
Enabled Instagram Shopping, so products can be bought from tags in posts, stories and the shop tab, and set up an optimised Facebook Shop.
Commerce Manager · Catalogue
The Catalogue
Every product, ready to advertise.
The whole range lives in Commerce Manager, synced with the website, which feeds the shops and makes dynamic product ads possible.
209
products
979
variants
Events Manager · Meta Pixel
The Pixel
Tracking the whole journey, not just the sale.
Every step from a page view to a purchase is tracked, with strong event match quality on the events that matter most for ads.
168.4K
page views tracked
9.1/10
Purchase match quality
7
events active
From the Pixel’s Events Manager view for November 2024.
Facebook Shop
Instagram Shop
The Shops
Shoppable where the customers already are.
Customers can browse collections, see new arrivals and buy straight from Facebook and Instagram, including from product tags in posts and stories.
Results
A foundation the brand can grow on.
Products easy to discover and buy directly on Facebook and Instagram
Customer behaviour tracked, so advertising can be better targeted
Ready for retargeting and dynamic product ads to improve sales
“
I sent a full year going back and worth with Fb reps and this man fixed it in less than 30 mins. Amazing work and communicated all throughout the process.
Neila
Owner, Luxx Brown Girl
Next Project
SpeedTechCare: a website for a doorstep device repair service.
Your Business
Stuck with Meta’s business tools?
I set up and fix Meta Business, Pixel, catalogues and shops, so you can advertise and sell properly.